Are your campaigns getting delayed due to repetitive rejections due to policy violations that leave you feel frustrated? Or perhaps, you’re unable to scale e-commerce campaigns due to spending limitations and advertising bans disrupting ad performance?
Advertisers and businesses face these common struggles while advertising e-commerce stores through Google advertising accounts. Being the most popular search engine that controls a vast majority of global internet traffic, brands simply cannot overlook Google ads. However, the rising costs of pay-per-click (PPC) advertising and the innumerable limitations often discourage businesses from pouring more funds into their Google ads account.
Upgrading to a Google ads agency account is the ultimate control to improve accessibility and campaign performance. Empowered with specialized tools reserved for agencies, you can maximize conversions and secure a higher return on ad spend (ROAS). Read on to explore how you can scale e-commerce campaigns for greater success with a Google ads agency account.
What is a Google Ads Agency Account?
Popularly dubbed the manager account, a Google ads agency account is a specialized account featuring cutting-edge advertising resources designed for professional ad agencies. These dedicated accounts are designed for agencies and marketers who enjoy a privileged relationship with Google, offering a wide host of tools and resources to support savvy ad management.
Each Google agency account is unique and extensively personalized to address the advertising needs of the business. Advertisers can utilize this account to manage multiple campaigns for innumerable clients while e-commerce stores can access superior tools and resources to polish their brand image and generate high-quality leads.
A Google ads agency account eliminates the limitations of a regular ad account, empowering advertisers with functions, team roles and tools that support extensive ad optimization and higher performance. In simple words, they make Google ads management and performance tracking much more straightforward with a wealth of creative tools to make ads more visually interactive.
How Does it Work?
A Google ads agency account allows advertisers to bypass limitations and restrictions, like temporary bans over policy violations or lengthy approval periods for each ad campaign. These agency accounts are well-integrated platforms that merge several ad accounts into one dashboard, supporting easy campaign design, execution and performance tracking.
Advertisers no longer have to tip-toe around budgetary constraints and spending limitations. With a Google ads agency account, they can scale e-commerce campaigns with broader audiences to generate maximum leads from regions worldwide. The biggest advantage of a Google agency account is indeed the superior analytical tools that allow advertisers to leverage data-driven insights while personalizing the advertising experience.
Marketers can access a wide range of features that enhance team collaboration and support precise campaign outcomes to address key advertising targets. Instead of pouring more funds into your regular ad account, upgrading to a Google ads agency account will give you a competitive advantage over key competitors.
Ecommerce brands eager to expand and acquire new customers in multiple regions worldwide will find a Google ads agency account better equipped to handle massive advertising budgets and run cross-platform campaigns across multiple regions. These specialized accounts offer a multitude of heavy-hitting features to execute and track progress for complex multi-region campaigns.
Overcoming Limitations with a Google Agency Account
Online retail stores and ecommerce businesses can supercharge their return on ad spend (ROAS) and conversion rates with the remarkable features offered within a Google ads agency account. Tools that support real-time ads optimization, automated keyword bidding and product ads execution can boost sales and revenues exponentially.
With a specialized Google agency account, you don’t need an in-house advertising team to run meticulously planned and well-optimized Google ads campaigns. This certified agency account will automate mundane and repetitive processes, allowing you to focus on creativity and maximizing conversions.
Let’s explore the advantages of a Google ads agency account in more detail.
Greater Control over Executing & Monitoring Campaigns
A Google agency account streamlines all advertising duties and projects into one well-integrated dashboard, supporting seamless campaign execution and performance tracking. Ecommerce marketers can easily overcome limitations and challenges, and ensure all campaigns are closely tailored to the underlying advertising targets.
The streamlined dashboard allows advertisers to easily track ad performance and manage all tasks within one interface – allowing superior control over monitoring advertising outcomes. Having a Google agency account indicates reliability and reputability, for it is a seal of validation from the mighty search engine itself, reinforcing your credibility and expertise.
Advertisers and businesses that invest in a Google ads agency account enjoy dedicated support from their partner agency, alongside training and early access to new features from Google. If you’re growing your ecommerce brand and aim to attract new customers across different regions, investing in a Google agency account will give you a decisive advantage.
Supercharged Campaign Performance & Conversions
Securing higher ROAS and maximum conversions is the ultimate goal of any Google ads campaign. Advertisers struggle to secure these two outcomes with a regular advertising account with a Google ads agency account offering a plethora of tools to improve campaign performance dramatically. Marketers can leverage the superior capabilities of this specialized account to sharpen their competitive edge and influence brand positioning.
A professional agency account offers tools to compare performance metrics across multiple campaigns, allowing you to identify trends and adapt to shifting consumer preferences. Features like ad extensions and shared keyword lists allow advertisers to remain ahead of the game, resulting in a significantly higher ROAS with precision targeting.
Final Thoughts
Eliminate all frustrations and upgrade to a Google ads agency account to execute and manage ad campaigns more efficiently. This transition will help you improve returns and eliminate resource wastage to make the most of your advertising budget. Agency accounts empower business owners and ecommerce entrepreneurs with automated ad scheduling and bidding, supporting a streamlined and well-managed advertising strategy.
Google agency accounts feature various tools powered with artificial intelligence and machine learning to supercharge campaign performance and boost sales growth. With their ad campaigns securing maximum conversions, businesses can focus on enhancing creative assets and acquiring new customers with personalized incentives.
