To grow your business globally, you must speak the language that customers speak. English is considered the global business language, so using English for marketing your products is a rational decision. But recent research revealed that 40% of customers don’t like to purchase products if the website is in some foreign language. Therefore, to make your entry into new markets smooth and to make your presence strong in the global market, you have to translate and localize the marketing material in as many languages as your customers speak.
Wyzowl’s research concluded that 88% of buyers are convinced to buy products when they watch a brand video, while 73% get knowledge about products and services through short videos. Videos are convenient to watch, and they are also more engaging than written content. Localizing your brand videos is crucial to make them accessible to a wider audience. Thus, by taking assistance from a reliable LSP for professional video translation services, you can convince a large number of people to buy from you.
Significance of Video Translation
Because of digitalization, video usage has exceeded over 90%. The wide usage of videos shows that this is the most popular marketing tool. The report by Statista concluded that 81% of marketing leaders go for pre-produced videos to capture the attention of digital consumers. Moreover, 54% of businesses use videos on their landing page, and 47% of email marketers insert videos in their emails.
Why not take leverage of this powerful digital tool and translate it into languages that customers understand so that your potential customers can better understand what is being communicated?
After knowing the significance of video translation, let’s have a look at how video translation can benefit your business.
Reaching a Wider Audience
To tap into the lucrative markets around the world, you need to translate the videos into the language of the target market. The more languages you translate your marketing videos into, the more people will know about your products and services. So, why limit your potential? Dive into the world of multilingual video content and watch your business grow.
You can get video subtitling services from professional agencies that will significantly increase your multimedia content reach in foreign markets. It is not an audio translation; instead, it is text and a caption written beneath the video in the language that customers understand.
Boosting SEO and Online Presence
By including videos in your marketing strategy, you can see improvements in search engine optimization. Guess how? Translated videos in the customer’s language can enhance the discoverability of the videos on search engines, leading to more visibility and ranking in global markets. Localization can attract people by showing your online presence, which further increases viewer engagement.
Search engines such as Google segregate the content that is relevant and accessible to the users. Providing customers with translated videos can make you appear on top of search results in different regions. This not only brings more traffic to your site but also provides a pleasant user experience as the video content is developed and translated considering regional and cultural intricacies.
Marketing and Advertising
To market and advertise your products successfully in different markets, you need to translate and localize the marketing content in the videos and make it resonate with the culture. Investing in professional translation services can help you in this process. It makes the videos resonate with the culture and makes the videos engaging for larger audiences worldwide. For example, a video that is advertising skin products in the United States uses different visuals than the video advertised in the UAE because of the cultural differences. So, the cosmetic companies need to alter the content and imagery accordingly.
Maximize Your Return on Investment
No doubt that translating videos is expensive. To justify the heavy investment made by the marketing department, you can show the translated videos with the monetary results that you get from them. Furthermore, marketers can show these videos on different digital channels like websites, social media, email, and Youtube.
The important thing to note is that global companies should also include localized videos on their landing pages for different regions. Moreover, in the blogs that are posted on the website, this will surely increase the SEO, leading to more sales and revenues.
Global Team Communications
Effective communication within the organization plays the role of a stepping stone in the success of any business. More importantly, for the organizations that are dealing with a diverse workforce. If HR keeps the internal team satisfied, the employees can work hard to keep potential customers happy. To align the employees with the objectives of the organization, the company should update videos regarding any special announcements, policies, or training sessions on online portals. By doing so, they can develop an inclusive work culture.
Communicating with the employees in the language that they understand keeps them engaged. For instance, if your company is introducing a new health policy, then going for video translation can make sure that employees that speak different languages understand the policies. Furthermore, it promotes respect and the level of trust between the employee and employer.
Wrapping Up
Videos as a powerful digital and marketing tool can do wonders for your business. You can reach a wider audience by advertising your marketing content in the language that customers understand. In this era of cutthroat competition, people will be able to find your company easily on the Internet. If the content in videos is culturally appropriate and it is translated well, people are enticed to buy products and services from your company. Moreover, the company can make progress if the diverse workforce communicates about the goals of the organization through properly translated presentations and videos.
